Olivia Rodrigo GUTS World Tour: Augmented Reality Poster

This poster is a concept for a promotional poster for Olivia Rodrigo’s appearance in Philadelphia as part of her 2024 GUTS World Tour.

As a bonus, this poster is an interactive augmented reality experience. Scan the QR code and experience it for yourself!

The poster itself, including tour name, the location and time, and the QR code for the AR functionality.
Initial rough thumbnails. Other artists featured are Green Day and Arlo Parks
Original colored rough sketches
A look at the interface for the AR functionality. It's supposed to give off the vibe of a sticker sheet with the stickers removed, leaving a white outline behind on the poster itself
A logo concept I created for the poster and the concert itself.
Another angle of the AR functionality's interface.
Stylized illustration of Olivia herself
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